
There's a word we use often, without even realizing it. It's my least favorite word.
All my clients know this already: I have picked a word from the English language and banned it. Ok, not quite that forceful about it, but there was good dramatic effect there, right? :)
Here’s the word: SHOULD.
Now, it seems harmless enough. You probably don’t even pay attention to how many times you use that word.