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My least favorite word

Updated: Aug 4, 2020



There's a word we use often, without even realizing it. It's my least favorite word.

All my clients know this already: I have picked a word from the English language and banned it. Ok, not quite that forceful about it, but there was good dramatic effect there, right? :)


Here’s the word: SHOULD.


Now, it seems harmless enough. You probably don’t even pay attention to how many times you use that word.